Coaches

Whole-Person Intelligence for Transformational Coaching

Great coaching starts with a deep understanding of what energizes people, where they thrive, and what gives their work meaning.

Coaches use tru® to help clients move from self-awareness to aligned, purposeful action.
Insights

Deliver deeper insights your clients can’t
get anywhere else.

AI-powered

Future-proof your practice with trudy, your 
AI-powered partner to enhance your efforts

Scalable

A modern, scalable platform and structured methodology you can build your practice on

Clarity

Help clients gain clarity faster — and stay 
engaged longer.

Science-backed

Attract more clients with a proven, 
science-backed framework.

tru® Coach Subscription includes:​

Personal access to build your tru® profile
Complimentary self-guided certification training ($1275 value)
Coach Portal access for client support
tru® Certified Coach badge upon completion
Training and marketing materials library​
Coach Directory listing​; searchable on client platform
Discounted Individual Subscriptions​*

$625

per year
tru® Indpendent Coach

tru® Independent Coaches use tru® as a professional-grade platform to deliver deeper client outcomes — with full control over client access and engagement.

  • Purchase, assign, and manage client seats directly
    *Minimum five (5) Individual Subscriptions must be purchased at 20% discount.
  • Manage multiple clients from a single dashboard
  • Deliver truSelf Portraits, Insights Reports, and My Path Forward plans
  • Differentiate your practice with AI-powered, science-backed insights
Become an Independent Coach
tru® Enterprise Coach

tru® Enterprise Coaches support employees inside an organization using tru’s coaching insights and tools. Seat administration and commerce are handled by the enterprise — allowing coaches to focus on impact, not logistics.

  • Coach employees already licensed by your organization
  • Access full tru® coaching insights, reports, and dashboards
  • No seat management or billing responsibilities
  • Ideal for HR, L&D, and internal coaching programs
Become an Enterprise Coach