Open for registration - tru® Coach Certification Program September 24-27, 2024.

Reserve your spot today!
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Do your people find purpose, meaning, and fulfillment in their work?

Are your team members doing what they're meant to do?

Are your employees achieving all they can?

Our innovative platform yields deep individual insights for organizations, leveraging Achievement DNA to improve business outcomes. ​We drive performance from the inside out.

We connect people with work they love, unlocking their full human potential.

Want to see more? Schedule a quick tour today.

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Why tru®?

Business leaders face unprecedented workforce and productivity issues in a challenging environment. tru® Strength Realization offers a new way to engage the hearts and minds of employees:

  • Improve performance.
  • Increase employee retention.
  • Equip front-line managers for better team development.
  • Differentiate your company culture.

tru® reveals what is uniquely fulfilling to each person, creating a solid foundation on which to build your company's success.

of employees are not engaged in the workplace.
of employees are considering leaving their jobs
higher profitability at companies with an engaged workforce
greater revenue at companies with good company culture

tru app, truSelf Portrait, Achievement Pattern

truSelf Portrait = Achievement Pattern + Achievement DNA.

Understanding how employees are most fulfilled in pursuing achievements allows you to assign the right work to the right people at the right time. Unlock the potential that is already within your company!

Looking within to unleash peak performance and personal fulfillment

sticky note wall
Identify Peak Experiences in which high achievement and high energy flow were present.
Analyze Peak Experiences to document the steps taken with the corresponding levels of satisfaction and energy on the way to big accomplishments.
people in a meeting
Taking notes
Unpack the Roles, Needs, Values, and Skills involved that make up each person's best self.
Describe and understand the ideal work environment to support peak performance.
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Designer sketching Wireframesby Unseen Studio
Build a plan to express your truSelf in work.

Want to learn more on how tru® can help drive performance from the inside out?

  • Discover how to unpack each person's truSelf.
  • Focus on environmental factors that help people thrive.
  • Visualize deep data that drives organizational results.