How AI is transforming work and career paths

July 9, 2024

The advent of artificial intelligence (AI) has caused significant paradigm shifts in many aspects of business life today.  AI has the potential to revolutionize the way companies recruit, train, manage and engage employees – and is beginning to do so. The CompTIA IT Industry Outlook 2024 report reveals that most companies have begun to adopt some level of AI into their business practices: 22% are aggressively pursuing AI integration across a wide variety uses, 33% have limited implementation, and 45% are still in the exploration phase.  

The increasing investment in AI has rightly shed light on its human impacts – the skills required to advance AI application and development, the impact on existing work and workers, and the ethical implications of an ever-increasing reach into daily life. Most experts agree that the increased use of automating technologies creates a greater emphasis on the human skills and capabilities that cannot be replicated by AI.

As people come to grips with the accelerating rate of change happening around them, it is imperative that individuals understand how to carve out a path that is fulfilling for them. Conversely, as companies make decisions about how to redeploy people, leaders will need to align work with the unique strengths and motivations of their employees. AI displacing a portion of many jobs creates a professional and personal crossroads that can leave people stressed and uncertain about their futures.  

Organizations wanting to attract, retain, and develop top talent will invest in tools that help employees pursue fulfilling work. tru® Strength Realization (tru) helps participants identify patterns that recur when operating in their truSelf in pursuing achievements. These times in our personal and professional lives where energy flows freely and satisfaction is high can yield powerful insights to guide career decisions.  

The tru® platform uses AI for enhanced data analysis using natural language processing to unlock personal insights that help participants align their career with their Achievement DNA – the roles, values, needs and skills that drive their greatest energy and satisfaction.  

As it was originally conceived, a certified coach would guide a tru® participant through dialog to explore connections and find commonalities among all their Peak Experiences. There was a lot of back-and-forth, often involving red pen and erasers or white-out, before arriving at the recognizable, recurring pattern that emerges when operating in the truSelf. Today, AI embedded in the tru platform automatically generates an initial list of suggested Core Steps, while the user remains in control to edit, add, delete, or reorder them to best represent their life’s experiences. The more Peak Experiences that a user adds and analyzes, the smarter the platform becomes in generating an accurate list of suggested Core Steps.

While the adoption of AI can disrupt the status quo as work becomes automated, companies will increasingly rely on employees to contribute what is truly human to their business mission and purpose. Aligning work with what people love to do helps improve productivity, engagement, and retention – and creates a positive, human-centric, winning culture.  

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